When you read articles by busy CEOs on sites like Forbes or Entrepreneur, you might wonder how they managed to find the time to write the content. After all, if their daily workload is half what you are managing, they’d be struggling to fit in the hours needed to draft a 1,500-word, SEO-optimized article.
And you’d be right in many cases! There’s a good chance that the person who wrote the article is a professional ghostwriter. (I can say this with a high degree of certainty because I’ve written a number of articles for founders and c-suite executives.)
In this article, I’ll share with you how to find a ghostwriter who can build your authority and help you grow your business.
What is a ghostwriter?
First, the basics: A ghostwriter is someone who produces material for others without taking any credit. Ghostwriters are best known in the media for penning books for celebrities and politicians.
Ghostwriters are more commonly used by c-suite executives to:
• Write content for online and offline business publications
• Create content for a company website
• Write blog content, including for social media platforms like LinkedIn
The ghostwriter will create the content under your name. It’s the kind of thing you’d have gotten in trouble for at college.
Why use a ghostwriter?
Building your authority as a thought leader won’t happen overnight. It can take 50-plus articles published across multiple sites before you start to see recognition for your hard work.
Writing takes time. You need not only a few focused hours to craft the article, but you’ll need the bandwidth to pitch ideas to editor